The use of crowdfunding in entrepreneurship education in higher education institutions

Marta Tutko

doi:10.17399/HW.2018.174406

Marta Tutko Instytut Ekonomii, Finansów i Zarządzania Uniwersytet Jagielloński w Krakowie, Wydział Zarządzania i Komunikacji Społecznej Jagiellonian University in Krakow, Faculty of Management and Social Communication http://orcid.org/0000-0002-8359-8081

DOI: https://doi.org/10.17399/HW.2018.174406

Keywords: crowdfunding, entrepreneurship education, higher education

Abstract

RESEARCH OBJECTIVE: The goal of the paper is to present the possibilities of using crowdfunding in entrepreneurship education in higher education institutions and investigating the impact of this activity on the development or strengthening of entrepreneurial traits and attitudes of students.

THE RESEARCH PROBLEM AND METHODS: The research problem concerns the use of crowdfunding in entrepreneurship education. The method applied to solve the research problem was a diagnostic survey. Questionnaires were completed by 314 full-time students and 34 academic teachers.

THE PROCESS OF ARGUMENTATION: The process of reasoning starts with the presentation of the research method. Next, methods of the entrepreneurship education are described. Afterwards, research results are presented. The paper ends with conclusions and recommendations.

RESEARCH RESULTS: In the opinion of students and academic teachers developing a crowdfunding projects by students, with the special emphasis on the action plan, might be an important didactic method in entrepreneurial education. It also has significant impact on the development or strengthening students’ ability to take advantage of opportunities.

CONCLUSIONS, INNOVATIONS, RECOMMENDATIONS: The conclusions allow for verifying the thesis that crowdfunding might be used in an effective entrepreneurship education in higher education institutions. It is recommended to consider its inclusion in a wide range of methods used in entrepreneurship education.

Author Biography

Marta Tutko, Instytut Ekonomii, Finansów i Zarządzania Uniwersytet Jagielloński w Krakowie, Wydział Zarządzania i Komunikacji Społecznej Jagiellonian University in Krakow, Faculty of Management and Social Communication

Dr Marta Tutko jest adiunktem w Instytucie Ekonomii, Finansów i Zarządzania na Wydziale Zarządzania i Komunikacji Społecznej Uniwersytetu Jagiellońskiego w Krakowie. Pełni funkcję Pełnomocnika Dziekana WZiKS UJ ds. doskonalenia jakości kształcenia oraz jest Przewodniczącą Wydziałowego Zespołu Doskonalenia Jakości Kształcenia. Autorka jest absolwentką Uniwersytetu Ekonomicznego w Krakowie i Uniwersytetu Jagiellońskiego (posiada stopień naukowy doktora nauk ekonomicznych w dyscyplinie nauki o zarządzaniu). Jej zainteresowania naukowo-badawcze dotyczą zarządzania jakością kształcenia oraz zarządzania w szkołach wyższych.

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